Mattias Klum named IUCN Goodwill Ambassador

Mattias Klum recently joined IUCN’s team of Goodwill Ambassadors to help spread the nature conservation message worldwide. IUCN, which stands for International Union for Conservation of Nature, is the world’s oldest and largest global environmental network, helping the world find pragmatic solutions to our most pressing environment and development challenges. “We are delighted to be joining forces with Mattias Klum,” says IUCN Director General, Julia Marton Lefèvre. “He travels to all corners of the globe using the power of images and films to convey critical messages that are central to the vision of IUCN—a just world that values and conserves nature.”